Lujo y diseño

Name: Lujo y diseño
SKU: LYDLI

Giovanni Cutolo

Giovanni Cutolo reflects on the cultural effects of design on the structures of its distribution and on the habits and ways of its consumption. And then a new consumer comes out, who is well-informed and cultured, the "virtuous hedonist." This new consumer of design has enough self-confidence to organize his wishes, thus he creates value through his capability to select among the tangle of banal products offered in the market. A value that can be measured by the influence the consumer has on retailers, designers and producers.

Code: LYDLI

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Publisher Santa & Cole

2005. Spanish

23.5 x 16 cm | 9.165" x 6.24"

163 pages, Paperback

ISBN 978-84-934626-0-8

Giovanni Cutolo is a geometrist and economist who has experienced first-hand the genesis and world dissemination of what is known as "Italian design", from the late 1960s. His professional experience in the commercial management of brands like Artemide, Bulthaup, La Cornue, Natuzzi or Vitra has not stood in the way of a his prolific work as a translator, consultant, thought-provoking journalist, curator of different exhibitions, teacher at the Faculty of Design at the Polytechnic University of Milan and author of several essay collections on design.